Landing page optimization serves as a way to get your users to take a desired action, track business goals, capture leads and more. Poor landing page optimization results in unclear call to actions or too many call to actions that causes visitors to disconnect with your message and even your entire brand. There is a science and psychology to creating a converting landing page. When partnering with us, we’ll create custom landing pages that keeps your visitors engaged and leads them down a clear path.
It’s not effective to always drive people to your website’s home page. When you lead visitors to the home page, users are more likely to click around and never make a decision. The purpose of landing page optimization is to direct users to a page and take a specific action. Such actions might include: signing up for a newsletter, downloading an ebook, purchasing a product, getting a quote, logging into an account. The list goes on and on.
Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site.
Those measurements will always be there. The next three columns are for ecommerce sites. Here are the additional measurements.
For lead generation and other sites, there are these additional measurements.
Why Choose Page Traffic By SEO as Your SEO Company
Page Traffic By SEO
Page Traffic By SEO launched in 2010 as a mainstream of innovative online internet marketing, creativity has always been the lifeline of our business process and key deliverable. We have touched all industries ranging from retail and fashion to travel and finance for offering SEO, Social Media Optimisation, digital marketing and Web Designing services.