Today, local business information is available at the click of mouse. The advancement in technology has helped people explore local services and products online – both via computers and mobile phones. It was found in one study, that before making a purchase, 97% of people use the Internet to find services and product in their local area. Therefore, it has become crucial for even small business to get listed in local business listings.
What exactly is a local business listing?
Local business listings mean that one can promote one’s business among the local audience, who are the most likely potential customers. Basically this idea has come from the age-old concept of advertising in the local newspaper or yellow pages. It is a listing on search engines that shows the physical location of a company or business on a map with all the relevant information namely the websites, contact numbers, services offered etc. In the 21st century, all major search engines, like Google, Yahoo or Bing offer local business listings.
How are SEO & local business listing are associated?
Search engine optimization or SEO has great relevance with local business listings. SEO basically means optimizing the website for better ranking on search engines and the goal is to get online visitors and find the potential customers. Local SEO means that you focus on getting local customers to visit your site versus those of your competitors.
However, if you don’t proactively do some SEO optimization of your site and it’s listings on the Web, often customers will not be able to find it on line. This may adversely affect one’s business as it could lead to drop in sales. Here is where on line business listings come into picture.
The best part about local business listings is that they are not only easy to set up, but they are also free of charge.
Adding and validating your business in local business directories can greatly help you by increasing traffic in your website, attracting more customers, reducing marketing costs and also assisting in the search engine optimization efforts.
Lets us see how Local Business Listings can help your SEO campaign:
1) They expand your site visibility
Setting up business listings gives you better visibility online. After claiming an existing listing (or applying to start one if no listing exists), you can add business-specific details to the listing, insert pictures and videos, select the applicable categories, and even choose available features like coupons and map tags.
This helps you by giving your business listing better visibility and content and helps your page stand out in the search results (which are dedicated to your category of company).
Doing local business listings, you don’t need the services of web developers to upgrade your website, or for that matter search engine spiders to crawl your web page. Thus, you have created an additional source that will deliver your business information to search engines directly via the local business listing platform.
2) The provide inbound links
There are many local business directories that allow website owners to add a link to their website. With the help of this link, you can actually improve ranking of your search engine as backlinks are used by search engines to determine the authority of your website.
3) They increase website traffic
By being a part of a local business directory and having a complete profile, you have the opportunity to rank when people search for your type of business. When someone searches for your niche and location with a keyword, your profile page is searchable and you might be on top of the search results. This in turn, helps to increase traffic to your website (when people click to learn more).
Page Traffic By SEO
Page Traffic By SEO launched in 2010 as a mainstream of innovative online internet marketing, creativity has always been the lifeline of our business process and key deliverable. We have touched all industries ranging from retail and fashion to travel and finance for offering SEO, Social Media Optimisation, digital marketing and Web Designing services.