The core work of any local search marketing campaign is the creation of local business listings. A local business listing is an online profile that contains your business name, address, phone number, and other details. There are thousands of websites and directories on which local business owners are allowed to create free business listings. Some you may already have heard about include Google+ Local, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! Local.
In order to qualify for a local business listing in any index, your business must meet all four of the following criteria:
Have a business name or DBA
Have a local phone number that matches your city of location (not a shared phone number, toll-free number, or call tracking number)
Have a dedicated physical street address (not a shared address, PO box, or virtual office)
Make face-to-face contact with your customers (business is not conducted virtually)
If you meet all four of the above criteria, you are ready to move forward to the following topics:
Most indexes require you to verify each listing you create. Know what to expect during the claiming process.
For your local business listing to be successful, pay close attention to these listing attributes.
Adding categories to your listings in local search engines may seem a trivial step, but it's actually very important.
Claiming Your Listings
Everything you need to know about claiming your business listing in local search engines like Google Places.
Local Search Citations
Local citations - that is, mentions of your business name and location on other sites - are key components of local search rankings.
Where to Get Citations
To succeed in local business listings, you'll need to start building citations: mentions of your name and address across the web. Learn how to get them.
Top Citations by City
Where should you look for local citations in your city? Start here.
Top Citations by Category
We've compiled a list of the best places a local business can get citations, based on your industry or vertical.
Duplicate Listing Issues
A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business' ability to rank well and win customers.
Cleaning Up Duplicates
There's a lot to do when your business changes locations - but if you forget about local search, your customers may never find your new address.
Local Search Ecosystem
Is your business information wrong in Google Business Listings or Bing Local? Learn where they get their data so you can make sure it's right.
Page Traffic By SEO
Page Traffic By SEO launched in 2010 as a mainstream of innovative online internet marketing, creativity has always been the lifeline of our business process and key deliverable. We have touched all industries ranging from retail and fashion to travel and finance for offering SEO, Social Media Optimisation, digital marketing and Web Designing services.